Objective/Meaning Because of its unique geographical location and the advantaged conditions, Pingtan had the advantage of exchange in the integration and development between Fujian and Taiwan, and played the role of being the frontal platform. The study on the current situation of the integration of agriculture, culture and tourism between Pingtan and Taiwan would better promote the integration of agricultural culture and tourism between Fujian and Taiwan.

Methods/Procedures Through the field research and other methods, the basic situation of the integration of agriculture, culture and tourism between Fujian and Taiwan, and the problems existing in the integration of agriculture, culture and tourism in Pingtan were analyzed. Then, the countermeasures were put forward to promote the integrated development of agriculture, culture and tourism in Pingtan.

Results/Conclusions The results showed that the policy for the integration of agriculture, culture and tourism between Fujian and Taiwan has been continuously created and the content of integration has been continuously expanded. Pingtan had the advantages insection position resources and policies in the integration of agriculture cultureand tourism between Taiwan and Fujian. However, there were some problems in the integrated development of agriculture, culture and tourism between Pingtan and Taiwan, such as the market was not prosperous, the degree was not deep, and the effect was not obvious. Therefore, the countermeasures were put forward including highlighting the cultural characteristics, promoting the in-depth integration, improving the service level, and enhancing the propaganda, so as to provide reference for further promoting the integrated development of agriculture, culture and tourism between Fujian and Taiwan.