Objective/Meaning By taking Jiangsu Province as an example, the spatial-temporal differentiation and influencing factors of the integration of agriculture and tourism were explored, and the countermeasures according to the development status were put forward , so as to provide reference for the in-depth development of the integration of agriculture and tourism in Jiangsu Province.

Methods/Procedures On the basis of constructing the comprehensive evaluation level and coupling coordination model of the integration of agriculture and tourism, the panel data of 15 indicators related to agriculture and tourism in the five periods (2000, 2005, 2010, 2015 and 2020) in various prefecture-level cities in Jiangsu Province in the time span from 2000 to 2020 were selected to study the level of integrated development of agriculture and tourism. The ArcGIS software was used to visualize the results of coupling coordination degree, and the spatial-temporal differences of the coupling coordination of agriculture-tourism integration were studied. Then, the Tobit model was constructed to explore the factors influencing the coupling coordination degree of agriculture-tourism integration.

Results/Conclusions The results showed that the integration of agriculture and tourism in Jiangsu Province was still in the preliminary coordination state as a whole. The regions with better economic development level such as Suzhou and Nanjing had higher coordination degree of agriculture-tourism integration, while the integration of agriculture and tourism in the areas with backward economic development level such as Suqian was relatively low, and there was still much room for the development. The factors such as the economic development level, transportation, and environment had certain impact on the coupling and coordinated development of agriculture-tourism integration in Jiangsu Province.