Objective/Meaning  In order to break the difficulties and obstacles faced by the innovation of forestry financial products and mechanisms in Fujian Province, and provide the strategic decision-making support for further strengthening the policy support, revitalizing the value of forestry resources, and promoting the transformation of forestry ecological value into economic value.

  Methods/Procedures  Based on the special investigation of forestry finance in the regions such as Nanping, Sanming, and Longyan, and on the basis of extensive literature review and data collection, the SWOT analysis was conducted on the practice of forestry finance in Fujian Province. The advantages, disadvantages, opportunities and challenges of forestry finance in Fujian were explored, and then the corresponding strategic decision-making suggestions were put forward.

  Results/Conclusions  The results showed that the forestry financial innovation in Fujian Province had the advantages of perfect ecosystem, complete policy support, rapid development of green finance, and leading practical achievements. However, there were also some shortcomings in the aspects such as innovation resources, laws and regulations, innovation capabilities of information digitization, innovation incentive mechanisms, etc. It was faced with the development opportunities such as the development of forestry industry, the increased demand for carbon sink investment and financing, and the subsidized loans policies guiding the financial institutions to invest in forestry, as well as the challenges of high credit risk, mechanism application, and income balance. Based on this, the practical strategy of forestry finance in Fujian should choose the Weakness-Opportunities (WO) strategic combination, in order to provide the decision-making reference for promoting the innovation of forestry finance in Fujian, and assist in the construction of Fujian’s modern forestry strong province.