Objective/Meaning  The gentrification was the inevitable result of capital flowing into the countryside. The research on the characterization, space-time evolution process and driving mechanism of the gentrification phenomenon of homestay inn could provide experience for the realization of rural revitalization by utilizing the gentrification phenomenon of homestay inn in the rural tourist areas.

  Methods/Procedures  Under the framework of qualitative research, the non-participatory observation method and semi-structured interview method were used to define the new evolution of rural gentrification- the gentrification of homestay inn, identify the characterization of the gentrification of homestay inn, define the type of the gentrification of homestay inn and clarify its spatial and temporal evolution process and characteristics.

  Results/Conclusions  The study found that the improvement and alienation of style, repeated replacement (replacement trap) and binary juxtaposition of interpersonal network were the main manifestations of the gentrification of homestay inn. The gentrification of homestay inn could be divided into two categories: disordered gentrification and ordered gentrification. The driving mechanism of the gentrification of homestay inn had the threefold nature, that was, experiencing the postmodern rurality was the first driving force for the entry of the homestay gentleman group. The production and consumption of space based on the profit of capital circulation was the internal motivation for the sustainable development of the gentrification of homestay inn. And the “rent gap” between the urban and rural areas was the economic premise for the gentrification of homestay inn. In view of the outstanding problems existing in the process of the gentrification of homestay inn in Jiuxian Village, the future development strategies were put forward, including establishing the tourism attraction right system to coordinate the interpersonal relationships, highlighting the characteristics of homestay inn to improve the quality of homestay inn, and building the economic ecological chain of homestay inn, etc.