Objective/Meaning  The modern agriculture demonstration zone was a new type of agricultural development carrier that enabled the agricultural industry to have informatization, large scale, high technology and high efficiency. The national modern agriculture demonstration zone was an important part of the regional agricultural development. The analysis of its development problems and countermeasures could provide reference for promoting the stable and sound development of the Modern Agriculture Demonstration Zone in Zhangzhou.

  Methods/Procedures  By using the SWOT analysis method, the development path of Jiazhou Island Modern Agriculture Demonstration Zone was deeply analyzed, the advantages, disadvantages, opportunities and threats of the Demonstration Zone were clarified, and the development strategies were extracted accordingly.

  Results/Conclusions  Based on the SWOT analysis results, the following recommendations were proposed to maintain the sustainable development of Jiayu Island Modern Agriculture Demonstration Zone. It is recommended to give full play to the local resource endowment and actively strive for government support, to strengthen scientific and technological training and introduce high-quality personnel, to pay attention to promotion and create distinctive brands, to strengthen the operating model and enhance the service function, to promote the integration of three industries, and to co-creating new technologies, new forms of business, and new business models.