Objective/Meaning  Rural study trip is a new mode and effective way to promote the integrated development of agriculture, culture and tourism and drive the coordinated development of regional economy and society under the background of national implementation of Rural Revitalization Strategy.

  Methods/Procedures  This paper conducted a preliminary investigation and analysis of the favorable conditions for the development of rural study in Fujian Province, then summarized the current situation and trends of the development of educational farms in Taiwan and the main practices of developing educational farms, and then proposed supporting countermeasures for promoting the development of rural study in Fujian at present.

  Results/Conclusions  It is believed that under the new situation in the new era, Fujian should conduct practical exploration in terms of further integrating resources, digging deeper into local historical and cultural connotations, scientifically developing rural special study products, and strengthening market supervision. In particular, we should study and learn from the main practices and experiences of developing educational farms in Taiwan, rely on the rich study resources and local characteristics of rural Fujian, and work together to create rural study tours with Fujian characteristics from strengthening the construction of study bases, forming professional study teams, developing diversified rural study products, improving study curriculum systems, preparing digital rural study platforms, and encouraging rural study school-enterprise cooperation. Fujian Province should work together to create a rural study brand with Fujian characteristics, promote the sustainable and healthy development of rural study trip, and drive the overall revitalization of the countryside.