Objective/Meaning  In the process of agricultural production, there was a contradiction between the willingness and behaviors of farmers in choosing green or income. By exploring the tendency of farmers in the Xinjiang Production and Construction Corps (XPCC) to choose agricultural technologies in the process of agricultural production and their internal reasons, as well as the effective ways and internal logic of promoting the farmers to use green agricultural technologies, it could provide reference for the stable development of green agriculture in the XPCC.

  Methods/Procedures  Based on 368 field survey data of farmers in the First Division of the XPCC, the principal component analysis method was used to explore the tendency of farmers to choose the agricultural technologies, and the ordinal Logistic regression was used to explore how to effectively promote the farmers to use the green agricultural technologies.

  Results/Conclusions  The study found that: (1) Although the farmers in the XPCC used a large number of green agricultural technologies in the current stage of agricultural production, they were more yearning for the improvement of income; (2) Improving the perceived usefulness and the perceived ease of use in the farmers’ cognition could directly and effectively improve the tendency of farmers to choose agricultural technologies and their use of green agricultural technologies. In view of the above problems, the corresponding suggestions were put forward, including that: the government should formulate more reasonable subsidy and insurance policies, the market should strictly classify the agricultural products, and the agricultural technical institutions such as universities should develop simple and easy-to-understand green agricultural technologies.