Objective/Meaning   Under the background of the national rural revitalization strategy, it is of great significance to explore the effective path for the development and upgrading of the flower industry in Fujian Province to achieve the high-quality development of the industry.

  Methods/Procedures   By means of the data collection and literature retrieval, combined with the methods such as statistical analysis and comparative research, the development status of the flower industry in Fujian and the problems and challenges it faced were comprehensively analyzed in this paper, and then the corresponding solutions were systematically put forward.

  Results/Conclusions   The results showed that the innovative operation mode of “technology company/biological laboratory + professional cooperative + production base + flower warehousing + Internet sales” was the effective way to realize the prosperity of rural industries. It was also necessary to implement the strategies including taking the science and technology as the core, supporting by the talents, promoting the construction of Internet logistics synchronously, and improving the product circulation system, so as to activate the market vitality and development potential of the flower industry in rural areas.