Abstract:
Objective/Meaning The industrial prosperity is the focus of rural revitalization, and the industrial integration is an important path for the industrial prosperity. The analysis of the development mode of tea-tourism industrial integration in Wuyi Mountain is helpful to promote the healthy development of tea-tourism industrial integration, implement the rural revitalization strategy, and promote the overall revitalization of rural areas.
Methods/Procedures By taking Wuyishan City of Fujian Province as the research object, the current situation and successful experience of the integrated development of tea and tourism in Wuyishan City were comprehensively analyzed by using the methods of field investigation and case analysis. Then, the countermeasures for its industrial development were put forward.
Results/Conclusions In recent years, based on the development advantages of tea industry, Wuyishan City has continuously promoted the industrial integration, actively explored the development mode for the industrial integration of tea and tourism, and achieved a series of remarkable results. However, there were still some problems existed in the development process, such as the insufficient innovation and development of cultural tourism products, the degree of relevant infrastructure construction needed to be further developed, the breadth of tourism market needed to be expanded deeply, and the shortage of high-level talents, etc. Therefore, the four paths for promoting the integrated development of tea-tourism industry in Wuyi Mountain were put forward, including precisely positioning the product development to create the characteristic brand of tea tourism, improving the infrastructure and supporting functions to create a good environment for development, constructing the smart tourism information system to improve the management and service level of scenic spots, and focusing on the training and introducing of talents to gather the development force of tea-tourism industry.