乡村振兴背景下茶旅产业融合的模式与路径分析基于武夷山市的调研和思考

Analysis on the Mode and Path of Tea-tourism Industrial Integration under the Background of Rural RevitalizationBased on the Investigation and Thinking of Wuyishan City

  • 摘要:
      目的/意义   产业兴旺是乡村振兴的重点,而产业融合是产业兴旺的重要路径。分析武夷山茶旅产业融合发展模式,有助于推进茶旅产业融合的健康发展,落实乡村振兴战略,推动乡村全面振兴。
      方法/过程   以福建省武夷山市为研究对象,运用实地调研法与案例分析法,综合分析武夷山市茶旅融合发展现状及成功经验,提出针对其产业发展的对策建议。
      结果/结论   近年来,武夷山市立足茶产业发展优势,持续推进产业融合,积极探索茶旅产业融合发展模式,取得了一系列显著成效;但发展过程中还存在文旅产品开发创新不足,基础设施有待完善,旅游市场有待拓展,缺乏高层次人才等问题。由此提出促进武夷山茶旅产业一体化发展的4条路径,即:精准定位开发产品,塑造特色茶旅品牌;完善基础设施与功能配套,营造良好发展环境;构建智慧旅游信息化系统,提升景区管理服务水平;着力培养与引进人才,凝聚茶旅产业发展力量。

     

    Abstract:
      Objective/Meaning   The industrial prosperity is the focus of rural revitalization, and the industrial integration is an important path for the industrial prosperity. The analysis of the development mode of tea-tourism industrial integration in Wuyi Mountain is helpful to promote the healthy development of tea-tourism industrial integration, implement the rural revitalization strategy, and promote the overall revitalization of rural areas.
      Methods/Procedures   By taking Wuyishan City of Fujian Province as the research object, the current situation and successful experience of the integrated development of tea and tourism in Wuyishan City were comprehensively analyzed by using the methods of field investigation and case analysis. Then, the countermeasures for its industrial development were put forward.
      Results/Conclusions   In recent years, based on the development advantages of tea industry, Wuyishan City has continuously promoted the industrial integration, actively explored the development mode for the industrial integration of tea and tourism, and achieved a series of remarkable results. However, there were still some problems existed in the development process, such as the insufficient innovation and development of cultural tourism products, the degree of relevant infrastructure construction needed to be further developed, the breadth of tourism market needed to be expanded deeply, and the shortage of high-level talents, etc. Therefore, the four paths for promoting the integrated development of tea-tourism industry in Wuyi Mountain were put forward, including precisely positioning the product development to create the characteristic brand of tea tourism, improving the infrastructure and supporting functions to create a good environment for development, constructing the smart tourism information system to improve the management and service level of scenic spots, and focusing on the training and introducing of talents to gather the development force of tea-tourism industry.

     

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