信息获取对农户垃圾分类意愿的影响分析

Analysis on the Influence of Information Acquisition on the Willingness of Farmers to Sort Garbage

  • 摘要:
      目的/意义  垃圾分类是改善农村生态环境和提高农村生态文明的重要途径。农户作为农村环境治理的主体,对环境信息的掌握程度对其垃圾分类执行决策起着关键性作用。
      方法/过程  利用福建省、安徽省、陕西省3省的实地调研数据,分析信息获取对农户垃圾分类意愿的影响,检验价值感知的中介效应和农户家庭经济水平的调节效应,探究影响农户垃圾分类意愿的内在机制。
      结果/结论  研究表明:(1)信息获取对农户垃圾分类意愿有显著的促进作用;(2)中介效应分析:价值感知对农户垃圾分类意愿也有显著的促进作用,并在信息获取对农户垃圾分类意愿的影响中起到部分中介作用;(3)调节效应和门槛效应:农户家庭经济收入水平在信息获取对农户垃圾分类意愿的影响中起到负向调节作用;并且家庭总收入超过4.6万元时,信息获取将不再发挥促进作用。

     

    Abstract:
      Objective/Meaning  Garbage classification was an important way to improve the rural ecological environment and rural ecological civilization. As the main body of rural environmental governance, the farmers’ mastery of environmental information played a key role in their decision-making on garbage classification.
      Methods/Procedures  Based on the field survey data of Fujian, Anhui and Shaanxi provinces, the impact of information acquisition on the willingness of farmers to sort garbage was analyzed, and the mediating effect of value perception and the moderating effect of the family economic level of farmers were tested, in order to explore the internal mechanism that affected the willingness of farmers to sort garbage.
      Results/Conclusions  The results showed that: 1) Information acquisition had a significant promoting effect on the willingness of farmers to sort garbage. 2) Analysis of the mediating effect: the value perception also played a significant role in promoting the willingness of farmers to sort garbage, and played a partial mediating role in the impact of information acquisition on the willingness of farmers to sort garbage. 3) Moderating effect and threshold effect: the income level of rural households played a negative regulatory role in the impact of information acquisition on the willingness of farmers to sort garbage. And when the total family income exceeded 46,000 yuan, the information acquisition would no longer play a promoting role.

     

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