中国与“一带一路”沿线主要茶叶出口国的茶叶国际竞争力比较分析

Comparative Analysis of Tea International Competitiveness Between China and the Major Tea Exporting Countries Along the Belt and Road Routes

    摘要
  • 摘要:
      目的/意义  中国是全球茶叶出口的主要国家，“一带一路”倡议的提出对全球的茶叶贸易至关重要，研究中国与“一带一路”沿线主要茶叶出口国的茶叶贸易有助于提高中国茶叶的国际竞争力。
      方法/过程  通过MS指数、TC指数和RCA指数对比分析中国与“一带一路”沿线主要茶叶出口国的茶叶国际竞争力，并基于波特钻石模型分析其影响因素。
      结果/结论  结果显示，中国茶叶的国际竞争力较弱，提出要提升茶叶品质，提高品牌知名度，促进茶产业转型，发展跨境电商等促进中国茶叶对外出口贸易的对策建议。

     

    Abstract:
      Objective/Meaning  China is a major country for the global tea export. The proposal of the Belt and Road Initiative is very important to the global tea trade. Studying the tea trade between China and the major tea exporting countries along the Belt and Road Routes will help to improve the international competitiveness of Chinese tea.
      Methods/Procedures  Through MS index, TC index and RCA index, the international competitiveness of tea between China and the major tea exporting countries along the Belt and Road Routes was comparatively analyzed, and the influencing factors were analyzed based on the Michael Porter Diamond Model.
      Results/Conclusions  The results showed that the international competitiveness of Chinese tea was relatively weak. Therefore, the countermeasures for promoting the export trade of Chinese tea were put forward including improving the quality of tea, enhancing the brand awareness, promoting the transformation of tea industry, and developing the cross-border e-commerce, etc.

     

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