新冠（COVID-19）疫情背景下茶产业科技、生态与消费协同策略

Synergistic Strategy of Technology, Ecology and Consumption in Tea Industry Under the Background of COVID-19 Pandemic

    摘要
  • 摘要:
      目的/意义  基于新冠疫情背景下消费者对健康的特别关注，通过总结日本、韩国以及中国台湾地区茶产业发展的相关经验，为茶产业科技、消费和生态协同提供借鉴。
      方法/过程  利用文献分析法、数据分析法和案例分析法，分析了新冠疫情背景下消费者对茶生态和健康价值的关注内容，以及当前茶产业对新消费需求的非适应性和非生态性。
      结果/结论  结果显示，茶科技、生态与消费文化的协同可以从逻辑上响应疫情背景下的茶消费变化，为茶产业可持续发展提供有效支持。

     

    Abstract:
      Objective/Meaning  In view of the special concern of consumers for health under the background of COVID-19 pandemic, by summarizing the experience of Japan, the republic of Korea and Taiwan in this paper, it provided reference for the collaboration of technology, consumption and ecology in the tea industry.
      Methods/Procedures  By using the methods of literature analysis, data analysis and case analysis, the consumers' concerns on the ecological and health value of tea under the background of COVID-19 pandemic were analyzed, as well as the non-adaptability and non-ecological features of the current tea industry to new consumption demands.
      Results/Conclusions  The results showed that the synergy of tea technology, ecology and the culture of consumption could logically respond to the changes in tea consumption under the background of COVID-19 pandemic, thus providing effective support for the sustainable development of tea industry.

     

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