Objective/Meaning  Leisure agriculture is an important form of tourism development. Its attraction not only affects the perception of tourists, but also relates to the sustainability of its own development. By exploring the influencing factors of leisure agriculture attraction from the perspective of tourists’ perception, it would help to improve the attraction of leisure agriculture to tourists and promote the sustainable and healthy development of leisure agriculture tourism.

  Methods/Procedures  Based on the investigation of Dafeng pastoral eco-agricultural scenic spot in Jiangxi Province, the reliability and validity of the measurement indicators of the attraction of leisure agriculture were tested from the perspective of tourists’ perception, and the influencing factors of leisure agriculture attraction were explored through the factor analysis of principal component extraction method and the common factor regression analysis.

  Results/Conclusions  The results showed that the influencing factors of leisure agriculture attraction included its own educational function, experience function, support function, integration function and entertainment function.