Abstract:
Objective/Meaning The research on the linkage path of resources, markets and products could empower the high-quality development of tourism industry in Wucheng Town of Yongxiu County, and provide ideas for the development of other characteristic tourism towns.
Methods/Procedures By taking Wucheng Town of Yongxiu County as an example, the current situation of its tourism resources, markets and products, as well as the problems and challenges faced by the tourism development were comprehensively combed and diagnosed in this paper by using the RMP theoretical analysis framework, supplemented by the literature analysis and field interviews.
Results/Conclusions The results showed that the three principles of protective development, sustainable development and interest balance, as well as the four-dimensional strategies of government leading, cultural guidance, migratory bird brand and integrated marketing were the fundamental principles for the tourism development in Wucheng Town, while excavating the resource advantages, creating the colorful characteristic product system, accurately positioning the market and building a dual marketing innovation system were the basic strategies for the tourism development in Wucheng Town.
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