Objective/Meaning  By exploring the path to realize the value of ecological products, it would provide the decision-making basis for the “ecological highlands and economic depressions” which were backward in the economic development but rich in the ecological resources to open up the transformation channels of “Two Mountains”, in order to achieve the green and high-quality development and the coordinated development between the urban and rural areas.

  Methods/Procedures  Based on the theoretical analysis of the interaction mechanism between the common prosperity and the value realization of ecological products, the first-hand data were collected through the methods of field research and questionnaire survey, and then the research on the typical case of Nanping Ecological Bank was carried out.

  Results/Conclusions  By focusing on the operation mode and practical results of eco-bank, the dilemma faced by the value realization of ecological products was summarized, and three paths were put forward from the perspective of common prosperity, including exploring the multiple channels to promote the market-oriented operation of ecological products, coordinating various subjects to boost the industrial operation of ecological products, and promoting the long-term development of the value realization system of ecological products.