Objective/Meaning  In the critical period of agricultural supply-side structural reform, it is helpful to accelerate the promotion and application of green production technologies by analyzing the influencing factors of farmers’ willingness to adopt the green production technologies and the mechanism of each influencing factor, which has important practical significance for ensuring the quality and safety of agricultural products and promoting the development of agricultural modernization.

  Methods/Procedures  Based on the 522 survey data from 16 cities in Shandong Province in 2020, the influencing factors of farmers’ willingness to adopt the green production technologies by using the Ordered-logistic model with SPSS software were empirically analyzed.

  Results/Conclusions  The results showed that: Whether there were the quality inspections of sales, the evaluation of the restrictions on the use of prohibited pesticides, the sales status of green products, the amount of government subsidies and the traceability of agricultural products had positive and significant impacts on the willingness of farmers to adopt the green production technologies. Therefore, the countermeasures were put forward including strengthening the market management of agricultural products, improving the traceability system of agricultural products, strengthening the supervision of the use of prohibited pesticides, improving the construction of quality inspection system, and establishing the sound subsidy policy mechanism of green agriculture, thus to enhance the willingness of farmers to adopt the green production technologies and promote the transformation of modern agriculture in China.