Objective/Meaning  The development of dominant characteristic resources in mountainous areas is a solid foundation for the modernization of agriculture and rural areas and the overall revitalization of rural areas. The analysis of the development problems and solutions of the characteristic agricultural products in mountainous areas of Fujian Province is helpful to promote the sustainable development of agriculture in mountainous areas of Fujian Province, and promote the steady and sustainable development of rural revitalization.

  Methods/Procedures  By taking Mingxi Yam, a characteristic agricultural product in the mountainous area of Fujian, as the research object, the field research method was used to comprehensively analyze the status quo of the industry and the influencing factors of industrial development, and the countermeasures for its industrial development were put forward.

  Results/Conclusions  The study found that with the improvement of the competitive advantage of the county industry, the foundation of industrial development has been consolidated, the quality and driving force of industrial development have been enhanced, the supply capacity of improved varieties and the level of scientific and technological development have been improved, and the industry of yam has got a rapid development. However, there were still some existing problems such as the backward traditional cultivation and management methods, the narrow, short and broken whole industry chain of yam, untight interest linkage mechanism, imperfect marketing mechanism, and low brand recognition. Based on these, the countermeasures were put forward including improving the quality of industrial development to clear the development orientation, improving the industrial interest linkage mechanism, enhancing the demonstration-promotion ability of leading enterprises, speeding up the market circulation and promoting the brand construction of agricultural products, etc.