乡村振兴背景下永泰县康养产业发展探析

Analysis on the Development of Health Care Industry in Yongtai County Under the Background of Rural Revitalization

  • 摘要: 【目的/意义】在全面推进乡村振兴战略时,康养产业涉及多方位企业矩阵,可以促进多部门协同发展,其市场发展前景广阔,是实现乡村振兴的重要支撑产业。通过分析福建省福州市永泰县康养产业,以期为县域康养产业的发展提供借鉴。【方法/过程】运用文献资料法和调查法,对永泰县康养产业发展的现状、优势及存在的问题进行分析。【结果/结论】研究发现,永泰县的宏观环境和自身条件有利于发展康养产业,但其在发展过程中还存在对康养产业理解片面、康养产业政策体系不健全、康养配套设施不完善、康养项目缺乏特色、康业产业融合度低、康养人才缺乏等问题,据此提出了正确理解康养内涵、制定康养产业发展规划、完善康养配套设施、丰富康养产品组合、促进“康养+”产业融合发展、培养康养服务人才的具体措施。

     

    Abstract: 【Objective/Meaning】When comprehensively promoting the rural revitalization strategy, the health care industry involves a multi-dimensional enterprise matrix, which can promote the coordinated development of multiple sectors, and has a broad market development prospect. It is an important supporting industry for the realization of rural revitalization.【Methods/Procedures】In this paper, by using the method of literature and investigation, the current situation, advantages and existing problems of the development of health industry in Yongtai County were analyzed.【Results/Conclusions】The study found that the macro environment and its own conditions of Yongtai County were conducive to the development of health care industry, but there were still some problems in the development process, such as the one-sided understanding of the health care system, incomplete the health care facilities, lack of characteristics of the health care projects, low integration of the health care industry, lack of the health care personnel and so on. On the basis of this, the specific measures were put forward to correctly understand the connotation of health care, formulate the development plan of health care industry, improve the health care facilities, enrich the product mix of health care, promote the integrated development of “health care +” industry, and train the service personnel of health care.

     

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