Abstract: 【Objective/Meaning】Improving the competitiveness of cultural industries is the focus of promoting the development of cultural industries.The study on how to improve the competitiveness of rural cultural industries is the proposition of the times to expand the influence of rural cultural industries and promote the rural revitalization.By analyzing the competitiveness level of the cultural industry development in Guifeng Village of Youxi County in Sanming of Fujian in this paper, it provided reference for improving the competitiveness of the cultural industries.【Methods/Procedures】Based on the theory of industrial competitiveness, by taking the promotion of the cultural industry competitiveness as the research context, the cultural industries in Guifeng Village were comprehensively examined, and the competitiveness of cultural industries was evaluated by using the analytic hierarchy process.And then an empirical analysis on the cultural industries in Guifeng Village was conducted from the four aspects of the development ability of cultural resources, basic conditions, cultural resources and social conditions.Last, the current situation of the cultural industries in Guifeng Village and the existing problems in the process of development were systematically clarified.【Results/Conclusions】The evaluation results showed that the resource utilization and industrial scale had a greater impact on the competitiveness of cultural industries in Guifeng Village, while the cultural connotation and cultural innovation had a less significant impact on the competitiveness of cultural industries.On this basis, the countermeasures were put forward for the development and promotion of the cultural industries in Guifeng Village, including integrating the cultural resources, stimulating the cultural consumption, cultivating and introducing the innovative talents, adjusting the industrial structure and improving the support of industrial chain, etc.