Abstract: 【Objective/Meaning】An in-depth analysis on the branding development of rural tourism destinations in China was made in this paper, so as to provide a scientific basis for the promotion of regional rural tourism competitiveness.Based on the theoretical connotation of the branding of rural tourism destinations in China, the existing problems and causes of the branding development of rural tourism destinations in China were analyzed, and the basic paths for the breakthrough of the branding of rural tourism destinations were discussed in combination with the new situation of the development of rural tourism industry.【Methods/Procedures】The research results showed that the lack of the awareness of brand management, the lack of top-level design, the unclear development ideas and the poor development ability were the realistic difficulties faced by the branding development of many rural tourism destinations in China at present.【Results/Conclusions】Therefore, it was believed that “taking the market as the orientation, the positioning as the base, the product as the core, the communication as the priority, the government as the leading, the enterprises as the main body, and the management as the key” were the basic paths for rural tourism destinations to achieve the breakthrough of branding.