Abstract: 【Objective/Meaning】The arrival of the era of experience economy puts forward new requirements for the development of tea culture tourism, which highlights the “experience” and “participation”.Tourists’ cognition of the importance of tea culture tourism experience quality and their satisfaction perception were analyzed, and the suggestions for improvement were put forward, which could provide reference for the further development of tea culture tourism in Anxi County.【Methods/Procedures】By taking the tourists of tea culture in Anxi County of Fujian Province as the research object, the questionnaires were distributed in the places such as Fengshan Scenic Area in Anxi County on August 15, 2020, and 195 valid questionnaires were collected successively.The differences of tourist characteristics were tested by Independent-samples t Test and one-way analysis of variance.Then, the factor analysis and IPA analysis were used to analyze the key factors affecting the tourism experience of tea culture, and the importance performance of the evaluation of each factor affecting the quality of tea culture tourism experience in Anxi County was analyzed.【Results/Conclusions】The results showed that the infrastructure factor is the top priority to improve the quality of tea culture tourism experience in Anxi Country, and the service quality factor is the key factor.At present, the tea culture tourism in Anxi County is still in the stage of development, so it is still necessary to further improve and perfect the infrastructure, and pay attention to the quality of service.