Abstract: 【Objective/Meaning】Whether farmers actively participate in and support the reform of rural collective property right system determines the magnitude of the reform resistance and the degree of reform realization.Analyzing farmers' willingness to participate and influencing factors can provide a reference for enhancing farmers' willingness to participate and accelerating the reform of the rural collective property rights system.【Methods/Procedures】Based on the theoretical analysis of the influencing factors of farmers' willingness to participate in the reform of rural collective property right system and the investigation data of Jinjiang City,this paper uses multiple order regression analysis method to empirically study the influencing factors of farmers' willingness to participate in reform. 【Results/Conclusions】The research results show that the publicity effect of reform,the degree of awareness of reform content,the establishment of collective stocks,the transfer of stock right,the transparency of collective asset management,the development potential of collective economic organizations,the extent of farmers' trust in village cadres have a significant impact on farmers' willingness to participate in the reform.