Abstract:
【Objective/Meaning】The agricultural tourism has become a new form of agricultural development in Zhejiang Province. The status quo and deficiencies in the innovative development of agricultural tourism in Qiandao Lake were studied in this paper, in order to provide a new angle for the innovative development of agricultural tourism in Qiandao Lake and accelerate the process of “enriching the people with water” in Qiandao Lake. 【Methods/Procedures】Through the methods of literature research, case analysis and field research, the innovative development of agricultural tourism in Qiandao Lake was studied, and the problems existing in the innovative cases of agricultural tourism in Qiandao Lake were analyzed. And then, the countermeasures were put forward.【Results/Conclusions】The results showed that there were some existing problems in Qiandao Lake such as the policy environment needed to be improved, inadequate public transport facilities, insufficient development depth of agricultural tourism project, few high-end talents and low quality of practitioners, etc. Therefore, the countermeasures for Qiandao Lake were put forward including establishing the standards of industry development, improving relevant agricultural policies, improving the public transport facilities, making use of the culture to create the featured agricultural tourism, actively training the high-end talents for agricultural tourism and improving the quality of practitioners, etc.