Abstract:
【Objective/Meaning】By taking the Mawei Water on Lushan Mountain as the research object, its life cycle stage was justified, and its development advantages, disadvantages, opportunities and challenges were also analyzed in-depth, in order to stimulate the tourism potential of Mawei Water and provide scientific basis for promoting the development of Lushan tourism circle. 【Methods/Procedures】Based on the Tourism Area Life Cycle(TALC), the life cycle stage of the Mawei Water on Lushan Mountain was analyzed and justified from the aspects including the number of tourists, product characteristics and development status. Then, the ASEB grid method was used to construct the analysis matrix, and the market development status of the Mawei Water on Lushan Mountain was analyzed in depth. 【Results/Conclusions】Through the TALC research, it was found that: the total number of tourists received by the Mawei Water on Lushan Mountain increased year by year, but the product types developed now were single, which failed to meet the needs of tourists, and there were some existing problems such as disordered management, low popularity and poor infrastructure. So it was concluded that the life cycle of the Mawei Water on Lushan Mountain was in the intervening stage and had the tendency of transition to the development stage. Based on the analysis of ASEB grid, it was found that the Mazu culture and the original ecological natural environment were the biggest advantages of Mawei Water on Lushan Mountain; the poor infrastructure and weak resource utilization, etc. were the disadvantages; the development platform for the great tourism of Lushan and the background of the cultural and tourism integration were the opportunities; and its special location and the competition from the same type of tourism around were the threats. Therefore, it was suggested to develop the tourism of the Mawei Water on Lushan Mountain from the aspects of strengthening the infrastructure construction, improving the tourism management level, strengthening the external publicity and expanding the financial channels, etc.