庐山马尾水旅游发展路径探析

Analysis on the Development Path of Tourism in Mawei Water on Lushan Mountain

  • 摘要: 【目的/意义】以庐山马尾水为研究对象,判断其生命周期阶段,深度分析发展优势、劣势、机遇和挑战,以激发马尾水的旅游潜力,为促进庐山大旅游圈的发展提供科学依据。【方法/过程】运用旅游地生命周期理论(TALC),从游客数量、产品特征和开发现状,分析判断庐山马尾水的生命周期阶段,并且运用ASEB栅格法构造分析矩阵,对庐山马尾水的市场现状进行深度分析。【结果/结论】通过TALC研究发现:庐山马尾水接待游客总量呈逐年上升的趋势,但是现开发产品类型单一,未能满足游客的需求,而且存在管理混乱、知名度低和基础设施差等问题,认为庐山马尾水的生命周期处于介入阶段,并有向发展阶段过渡之势。运用ASEB栅格分析发现:妈祖文化和原生态自然环境是庐山马尾水最大的优势;劣势是基础设施破败,资源利用性不强等;机遇是庐山大旅游发展平台和文旅融合大背景等;威胁是位置特殊以及来自周边同类型旅游地的竞争。因此建议从加强基础设施建设、提高旅游管理水平、加强对外宣传、拓展资金渠道等方面发展庐山马尾水旅游。

     

    Abstract: 【Objective/Meaning】By taking the Mawei Water on Lushan Mountain as the research object, its life cycle stage was justified, and its development advantages, disadvantages, opportunities and challenges were also analyzed in-depth, in order to stimulate the tourism potential of Mawei Water and provide scientific basis for promoting the development of Lushan tourism circle. 【Methods/Procedures】Based on the Tourism Area Life Cycle(TALC), the life cycle stage of the Mawei Water on Lushan Mountain was analyzed and justified from the aspects including the number of tourists, product characteristics and development status. Then, the ASEB grid method was used to construct the analysis matrix, and the market development status of the Mawei Water on Lushan Mountain was analyzed in depth. 【Results/Conclusions】Through the TALC research, it was found that: the total number of tourists received by the Mawei Water on Lushan Mountain increased year by year, but the product types developed now were single, which failed to meet the needs of tourists, and there were some existing problems such as disordered management, low popularity and poor infrastructure. So it was concluded that the life cycle of the Mawei Water on Lushan Mountain was in the intervening stage and had the tendency of transition to the development stage. Based on the analysis of ASEB grid, it was found that the Mazu culture and the original ecological natural environment were the biggest advantages of Mawei Water on Lushan Mountain; the poor infrastructure and weak resource utilization, etc. were the disadvantages; the development platform for the great tourism of Lushan and the background of the cultural and tourism integration were the opportunities; and its special location and the competition from the same type of tourism around were the threats. Therefore, it was suggested to develop the tourism of the Mawei Water on Lushan Mountain from the aspects of strengthening the infrastructure construction, improving the tourism management level, strengthening the external publicity and expanding the financial channels, etc.

     

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