Abstract: 【Objective/Meaning】The effective measures and existing problems of promoting the poverty alleviation by raising fish in paddy fields in Sanjiang County were studied and analyzed, so as to provide references for other poor areas. 【Methods/Procedures】Based on the field investigation and the related data collection on the industry of raising fish in paddy fields in Sanjiang County, the measures and existing problems of the poverty alleviation by raising fish in paddy fields in Sanjiang County were summarized and analyzed, and then the relevant countermeasures were put forward. 【Results/Conclusions】Sanjiang County of Guangxi was a national-level county with deep poverty. The fish culture in paddy fields had a long history and a good foundation in Sanjiang County of Guangxi. By carrying out the effective measures such as the counterpart assistance by policy support, model innovation by science & technology leading, effective management by industrial linkage, standard production by brand building, the industry of raising fish in paddy fields has been vigorously developed with a total of 75000 hm², and the good results have been achieved in helping about 37000 poor people get rid of poverty and become better off. However, there were still some existing problems such as the insufficient model promotion and weak industry, single products and lack of features, weak brands and lack of marketing, etc. Therefore, the corresponding strategies were put forward including cultivating the new varieties by promoting new models, researching and developing the new products by multi-industrial linkage, multi-channel marketing by building excellent brands and so on.