Abstract: 【Objective/Meaning】 The development strategy of rural industry in Shangjie Village of Zhangping City was explored in this paper, thus to provide suggestions for the comprehensive promotion of rural revitalization of Zhangping City. 【Methods/Procedures】 By taking Shangjie Village of Zhangping City as the research object, the method of SWOT analysis was adopted to analyze the advantages, disadvantages, opportunities and threats of industrial development in Shangjie Village, and the core factors restricting the development of the industries such as agriculture and tourism in Shangjie Village were also explored and studied.【Results/Conclusions】 From the four aspects of S+O strategy, S+T strategy, W+O strategy and W+T strategy, some specific recommendations for Shangjie Village were put forward including focusing on creating the rural characteristic brand of “lotus”; intensifying the creation of cultural and creative products; promoting multi-channel marketing channel; improving rural infrastructure; and introducing professional talents, thus to provide reference for promoting the development of rural industry in Shangjie Village and promoting the further implementation of rural revitalization.