Abstract: 【Objective/Meaning】The driving influence of the experience needs of five senses on the willingness of potential tourists to experience was explored,in order to accurately understand and grasp the behavioral intention of potential tourists,and provide theoretical reference for the design of the forest healthcare trails.【Methods/Procedures】Taking potential tourists as the research objects,the structural equation model was constructed with the help of AMOS,and the moderating variable“cognition degree”was introduced for hierarchical regression analysis.【Results/Conclusions】The results showed that:The experience needs of five senses had a positive and significant influence on the willingness of potential tourists to choose the forest healthcare trails;Among the forest healthcare trails,the experience need of the sense of touch had the greatest impact on the experience needs of five senses,followed by the experience needs of the sense of smell,visual experience and the sense of hearing,while the experience need of the sense of taste had the least impact;The cognition degree of potential tourists to the forest healthcare had a positive regulating effect on the relationship between the experience needs of five senses and the willingness to experience.