Abstract: 【Objective/Meaning】By analyzing the restricting factors of the development of O2O e-commerce model of agricultural products, the opportunities and challenges faced by the innovation of “Internet+” O2O model were discussed, thus to provide references for boosting the development of modern agriculture. 【Methods/Procedures】Based on literature analysis method, the development status of O2O e-commerce model of agricultural products at home and abroad was summarized, and the main factors hindering the development of O2O model of agricultural products were analyzed, and then the countermeasures for model innovation were put forward.【Results/Conclusions】The main factors that restricted the development of O2O model of agricultural products included the imperfect logistics system, the lack of professional and technical talents, the difficulty in controlling the quality of agricultural products, the slow construction of e-commerce platform, and the imperfect information service system. Therefore, the countermeasures including increasing government support, expanding O2O e-commerce functions, strengthening the control of quality and safety, accelerating the cultivation of agribusiness talents, and improving the construction of logistics system were important guarantees for the healthy and sustainable development of the O2O model of agricultural products.