基于IPA分析法的美食夜市游憩者感知分析——以福州市达明美食街为例

Analysis of Recreationists' Perception on Gourmet Night Market Based on IPA Method——Taking Daming food street in Fuzhou as an example

  • 摘要: 【目的/意义】美食夜市已成为当地居民及游客进行夜间旅游的重要场所,是夜间经济的重要组成部分。通过游憩者的体验和感知评价对美食夜市的发展提出建议。【方法/过程】以福州市达明美食街为例,采用IPA分析法就游憩者对美食夜市评价指标的重要性和满意度感知进行分析。【结果/结论】游憩者对21项美食夜市评价指标的满意度感知得分均值低于重要性感知得分均值;游憩者对美食夜市的食物安全、环境卫生、交通便利等方面重要性感知评分较高,对食物营养丰富、个性化服务以及档口装潢的重要性感知评分较低;游憩者对美食夜市的营业时间、交通出行、菜单形式的满意度感知评分较高,对洗手间等基础设施、食物营养成分、投诉处理的满意度感知评价较低;食物价格、食物安全、用餐环境、洗手间等基础设施、投诉处理等方面评价指标的重要性较高,但实际表现较差,是美食夜市今后关注和改善的重点方面。

     

    Abstract: 【Objective/Meaning】The gourmet night market has become an important place for local residents and tourists to travel at night, and is an important part of the night economy. The suggestions on the development of gourmet night market were put forward through the experience and perception evaluation of the recreationists.【Methods/Procedures】Taking Daming food street in Fuzhou as an example, IPA analysis was adopted to analyze the importance and satisfaction perception of recreationists on the evaluation indexes of gourmet night market. 【Results/Conclusions】The average satisfaction perception score of recreationists on 21 evaluation indexes of gourmet night market was lower than the average of importance perception score. The importance perception on the aspects such as food safety, environmental hygiene, and convenient transportation of the night market were rated highly by the recreationists, while the importance perception on rich food nutrition, personalized service and stall decoration were rated low. The recreation had a higher perceived satisfaction rating on the business hours, transportation and menu forms of the gourmet night market, but a lower perceived satisfaction rating on the toilet infrastructure, nutritious food and complaint handling. The importance of the evaluation indexes such as the infrastructures including gourmet price, gourmet safety, dining environment, toilet, and complaint handling were relatively high, but the actual performance was relatively poor, which should be the focus of attention and improvement of gourmet night market in the future.

     

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