Abstract:
【Objective/Meaning】The gourmet night market has become an important place for local residents and tourists to travel at night, and is an important part of the night economy. The suggestions on the development of gourmet night market were put forward through the experience and perception evaluation of the recreationists.【Methods/Procedures】Taking Daming food street in Fuzhou as an example, IPA analysis was adopted to analyze the importance and satisfaction perception of recreationists on the evaluation indexes of gourmet night market. 【Results/Conclusions】The average satisfaction perception score of recreationists on 21 evaluation indexes of gourmet night market was lower than the average of importance perception score. The importance perception on the aspects such as food safety, environmental hygiene, and convenient transportation of the night market were rated highly by the recreationists, while the importance perception on rich food nutrition, personalized service and stall decoration were rated low. The recreation had a higher perceived satisfaction rating on the business hours, transportation and menu forms of the gourmet night market, but a lower perceived satisfaction rating on the toilet infrastructure, nutritious food and complaint handling. The importance of the evaluation indexes such as the infrastructures including gourmet price, gourmet safety, dining environment, toilet, and complaint handling were relatively high, but the actual performance was relatively poor, which should be the focus of attention and improvement of gourmet night market in the future.