Abstract:
【Objective/Meaning】The present situation of Anhui tea export trade was analyzed, and the existing problems were summarized, in order to provide countermeasures for the development of Anhui tea export trade. 【Methods/Procedures】By means of literature research method, the export volume, amount of exports, average export prices, the situation of exporting countries & regions and the product structure of Anhui tea exportation were analyzed. According to the existing problems of Anhui tea industry and based on the innovation brought by the background of “Internet +”, the corresponding countermeasures for promoting the exportation of Anhui tea were put forward. 【Results/Conclusions】The background of “Internet +” was conducive to realizing the industrial management of tea, changing the traditional sales mode, avoiding trade barriers and strengthening the understanding of market demand, etc. Based on this, the countermeasures were put forward including constructing the interactive platform of tea industry, training multi-level professional talents, cultivating Internet consciousness of tea farmers and merchants, facing the customers through multiple channels, and constructing the model of “leading enterprise + base”, thus to promote the export trade of Anhui tea.