Abstract: 【Objective/Meaning】At present, the development of leisure homestay industry in China is still in the initial stage. It is planned to discuss the influence relationship between leisure homestay experience and tourism intention and repeated accommodation intention from the perspective of consumers, aiming to increase the viscosity between consumers and leisure homestay and promote the better operation and development of leisure homestay industry, so as to drive the comprehensive upgrading of rural tourism industry and strengthen the promotion of rural revitalization strategy. 【Methods/Procedures】 On the basis of relevant studies, a research model of leisure homestay experience-tourism image-repeated accommodation intention was built. By using SPSS 22.0, the data analysis was conducted on 203 valid questionnaires of Xiamen, Pingtan and Mount Wuyi in Fujian Province, with a view to sorting out the influence relationship among the three. 【Results/Conclusions】The results showed that the observed variables of leisure homestay experience, tourism image and repeated accommodation intention were all significantly correlated. The five dimensions of leisure homestay experience were significantly correlated with intangible image and tangible image, and tourism image played an intermediary role. Therefore, from the perspective of rural revitalization, the development of leisure homestay should be targeted precisely to customer groups to enhance the sensory experience, formalize the intangible image to paid attention to the related experience, and enrich the homestay experience to enhance the willingness to revisit.