Abstract: 【Objective/Meaning】The strategy of rural revitalization was put forward in the reports of the 19th National Congress of Communist Party of China, and rural tourism should play a great role in the rural revitalization. So, by analyzing the factors influencing farmers' participation in tourism business activities, some countermeasures would be put forward for promoting the poverty alleviation through rural tourism. 【Methods/Procedures】By means of questionnaires and interviews, the data were collected from 14 spots of poverty alleviation through rural tourism in 4 urban areas of Fujian Province, and the binary logistic model was used to analyze the actual influencing factors of farmers' participation in rural tourism business activities. 【Results/Conclusions】 The results showed that farmers' willingness to participate in rural tourism management was strong, but the participation mode was single; and their age, educational level, whether they dare to borrow loans and their participation willingness would affect their actual participation behavior. Finally, the corresponding countermeasures were put forward including that the government should strength publicity and guidance, organize the training and learning related to rural tourism, and strengthen the talent introduction, thus to increase the actual participation rate of farmers in rural tourism.