Abstract: Objective/MeaningMaking full use of the relevant developing experience and technology of the primary, secondary and tertiary industries and actively exploring the new development and integration mode of urban and rural cold chain logistics can not only narrow the gap between the urban and rural cold chain logistics, but also help to speed up the shift of the cold chain logistics industry.Methods/ProceduresThe game theory was used to analyze the choice of the integration mode of urban and rural cold chain logistics with the primary, secondary and tertiary industries, and the parameters of the model were estimated based on the fuzzy evaluation.Results/ConclusionsThrough the analysis of the model, the development path of realizing the integration of urban and rural cold chain logistics with the primary, secondary and tertiary industries was given. The new fusing mode can effectively narrow the development gap between urban and rural cold chain logistics and effectively reduce the cost of the cold chain logistics industry, and reshape the cold chain logistics system.