Abstract:
Objective/Meaning Summarizing the developing experience of tea industry in Taiwan and gaining enlightenment can provide reference for tea industries in mainland, who are facing the same problems.Methods/ProceduresPlanting situation, market situation, distributing area, types and sales modes of tea in Taiwan were analyzed through document analysis.Results/ConclusionsThis study found that the developing experience of tea industry in Taiwan lied in the development of leisure tea industry by tea garden tourism and tea art culture, tea evaluation competition, tea culture hall and bright tea house, and the developing of diversified products. The quality of tea was improved through the cooperative system of factories and farmers, the health management of tea gardens in production and marketing classes, the evaluation of hygienic and safe tea factories, and the certificate of production and marketing, and the establishment of tea brand. Six-level tea industry and improving product quality were the common developing direction of tea industry across the straits.