Abstract: 【Objective/Meaning】Cultural revitalization is key to the rural revitalization. The deeply integrative development of agricultural culture and rural tourism is a new way to promote the inheritance, protection and development of agricultural culture.【Methods/Procedures】Using SWOT analysis, the developing conditions and challenges for the integration of Wufu white lotus culture and rural tourism in Wuyishan were analyzed. And the typical development models for the integration of agricultural culture and rural tourism were analyzed.【Results/Conclusions】For the integration of Wufu white lotus culture and rural tourism, there were advantages (i.e., profound cultural heritage and convenient transportation), disadvantages, such as weak brand awareness and unsound service system, opportunities including agricultural policy support, consumption structure upgrading, and challenges(i.e., fierce competition with surrounding provinces and cities, protection of tourism environment). On the basis, we proposed a development model suitable for Wufu, which would promote the integration and development of Wufu white lotus culture and rural tourism through resources, technology, function and market integration.