“一带一路”背景下福建省入境旅游客源市场开发探讨

Development of Tourist Market for Inbound Tourism in Fujian Province under the Background of “One Belt and One Road”

  • 摘要: 【目的/意义】探讨“一带一路”背景下福建省入境旅游客源市场开发,可为促进福建省入境旅游可持续发展提供借鉴。【方法/过程】以“一带一路”为研究背景,通过整理“一带一路”相关信息资料,以及利用《福建统计年鉴》数据,对福建省入境旅游现状进行分析总结,重点分析福建省入境旅游客源市场,对“一带一路”下福建省入境旅游发展存在的问题进行整合。【结果/结论】提出“一带一路”背景下福建省入境旅游的开发策略,即打造“清新福建”旅游目的地品牌,增强福建省入境旅游的吸引力;稳固重点客源市场,树立“清新福建”的品牌形象;链接“一带一路”战略,注重新兴客源地的开发;政府从宏观方面加强管理,“放管服”相结合;开发个性化旅游产品,建立高素质的导游队伍,提高入境旅游市场的供给服务能力。

     

    Abstract: 【Objective/Meaning】Development of tourist market for the inbound tourism in Fujian Province was analysed under the background of "One Belt and One Road", hoping to provide reference for the sustainable development of inbound tourism in Fujian Province.【Methods/Procedures】The relevant information of "One Belt and One Road" were compiled. According to the data of Fujian Statistical Yearbook, we described the status of inbound tourism, analyzed the inbound tourist source market for Fujian, and comprehensively summarized the existing problems in the development of inbound tourism in Fujian Province under the "One Belt and One Road" background.【Results/Conclusions】The development strategy for inbound tourism in Fujian Province were proposed:create a tourism destination brand "fresh Fujian" to enhance the attractiveness of inbound tourism in Fujian; stabilize the key source market and establish an image of "fresh Fujian"; explore new tourists source based on "One Belt and One Road"; strengthen macro management of government to combine streamlining administration, delegating power and improving services; develop personalized tourism products; and, cultivate high-quality tour guides and improve supply service capabilities of inbound tourism in Fujian.

     

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