Abstract:
【Objective/Meaning】Development of tourist market for the inbound tourism in Fujian Province was analysed under the background of "One Belt and One Road", hoping to provide reference for the sustainable development of inbound tourism in Fujian Province.【Methods/Procedures】The relevant information of "One Belt and One Road" were compiled. According to the data of Fujian Statistical Yearbook, we described the status of inbound tourism, analyzed the inbound tourist source market for Fujian, and comprehensively summarized the existing problems in the development of inbound tourism in Fujian Province under the "One Belt and One Road" background.【Results/Conclusions】The development strategy for inbound tourism in Fujian Province were proposed:create a tourism destination brand "fresh Fujian" to enhance the attractiveness of inbound tourism in Fujian; stabilize the key source market and establish an image of "fresh Fujian"; explore new tourists source based on "One Belt and One Road"; strengthen macro management of government to combine streamlining administration, delegating power and improving services; develop personalized tourism products; and, cultivate high-quality tour guides and improve supply service capabilities of inbound tourism in Fujian.