Abstract: 【Objective/Meaning】Reform is an inexhaustible motive force to promote the development of agriculture and rural areas. This study was aimed to further deepen agricultural and rural reform, innovate the agricultural and rural mechanism system, and provide several suggestions and countermeasures.【Methods/Procedures】In this paper, we summarized and analyzed the main achievements and basic experiences of the agricultural and rural reform in Fujian Province in the past 40 years of reform and opening-up, studied and judged the new situation and new tasks faced by the agricultural and rural development in the new era, and put forward new ideas and new measures for the new round of agricultural and rural reform and opening-up.【Results/Conclusions】Suggestions on further deepening agricultural and rural reform in Fujian were as follows:(1) to establish and improve the mechanism system for implementing rural revitalization strategy; (2) to constantly promote structural reform of agricultural supply side to construct the characteristic modern agriculture; (3) to constantly promote the reform on collective property rights policy to improve the rural basic operation system; (4) to improve the agricultural support and protection system to guarantee a steady input growth for "three rural"; (5) to innovate the mechanism of poverty alleviation in order to win the battle against poverty; (6) to accelerate the establishment of a new mechanism for open rural economy to expand agricultural opening to the outside world.