Abstract: 【Objective/Meaning】This paper was aimed to propose several countermeasures and suggestions for the transformation and upgrading of aquatic product cold chain logistics in the future by implementing the new and old kinetic energy conversion strategies.【Methods/Procedures】With qualitative analysis, we analyzed the development status of the aquatic product supply side, the demand side, the cold chain industry, and the impact of the new and old kinetic energy conversion on the development of aquatic product cold chain industry.【Results/Conclusions】According to the problems existed in the aquatic product cold chain logistics, we proposed the countermeasures and suggestions for its urgent transformation and upgrading:built a cold chain system of fresh products for smart communities; do a good job in the "first mile" of the cold chain logistics; construct a cold chain logistics integration platform based on big data; create modularized and star-rated finance service system for the cold chain logistics; establish a cross-border collaboration and integration system for the cold chain logistics.