Abstract:
【Objective/Meaning】Fujian has made remarkable achievements in the rural e-commerce demonstration counties, e-commerce service system, standardized operation, personnel, and brand building of agricultural products in the process of e-commerce poverty alleviation. In this article, we summarized the typical e-commerce modes for poverty alleviation around Fujian to provide reference for other regions.【Methods/Procedures】By investigating and analyzing rural e-commerce modes in Youxi, Changting, Jianning of Fujian Province, the characteristic e-commerce poverty alleviation patterns were summarized.【Results/Conclusions】We considered that e-commerce poverty alleviation was a systematic project. All departments, including the government needed to plan on policy, industry, talent, logistics, technology, finance, marketing and terminal as a whole, and explore innovative and adjustable models of e-commerce poverty alleviation for the economy, industry, population of the poor areas exactly to help overcome poverty completely.