Abstract: With Changtai County as an example, 26 indicators involving into 7 aspects of the tourists satisfaction degree with rural tourism products were obtained by questionnaire, and the extended importance were calculated to get IPA four-quadrant figure with modified IPA model.According to the results of IPA four-quadrant figure, some suggestions for improvement of rural tourism product were proposed to promote the development of rural tourism in Changtai County, including developing diversified rural tourism products, focusing on eco-environmental protection and establishing the management system of service quality.