闽中花茶经济圈建设与发展探析

Study on the Economic Circle Construction and Development of Jasmine Tea in Central Fujian

  • 摘要: 茉莉花茶是我国独创的茶叶品种,起源于福州,兴盛于福州。随着社会经济的不断发展,消费者对茶叶品种口味的要求愈发多样化,福州茉莉花茶的发展也经过了漫长的历史。该文界定闽中花茶经济圈的区位,探析建设花茶经济圈的产业基础、优势特色及存在的问题,提出发展文化创意产业,结合旅游特色,加大文化宣传等发展思路,致力于提升福州茉莉花茶在行业内的竞争力和国际影响力。

     

    Abstract: Jasmine tea is the unique tea variety of China, originated and thrived in Fuzhou. As the social economy developing continuously, the consumer’s demands for tea tastes become more and more diversifying. Fuzhou jasmine tea has also developed for a long period. In this paper, the geographic location of Jasmine tea economic circle in Minzhong (the central part of Fujian) was defined, and the industrial foundation, advantages and disadvantages for the construction of the economic circle were analyzed. Then the development strategy including developing the cultural creativity industry, integrating tea with tourism, and reinforcing tea cultural publicity were proposed, to improve the competitiveness of jasmine tea in Fuzhou and increase the international influence of jasmine tea.

     

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