Abstract:
Jasmine tea is the unique tea variety of China, originated and thrived in Fuzhou. As the social economy developing continuously, the consumer’s demands for tea tastes become more and more diversifying. Fuzhou jasmine tea has also developed for a long period. In this paper, the geographic location of Jasmine tea economic circle in Minzhong (the central part of Fujian) was defined, and the industrial foundation, advantages and disadvantages for the construction of the economic circle were analyzed. Then the development strategy including developing the cultural creativity industry, integrating tea with tourism, and reinforcing tea cultural publicity were proposed, to improve the competitiveness of jasmine tea in Fuzhou and increase the international influence of jasmine tea.