Abstract: Because of the early development of maritime silk road, Minnan culture left a variety of footprint in more than 100 countries and regions around the world. Nowadays Minnan culture became the foundation of implementation of the cultural and the spiritual bond, meanwhile, the development of the“Maritime Silk Road” brings new historical opportunities for Minnan culture international promotion. Based on the study of Minnan culture characteristics, the writer analyzes the significance of Minnan Culture Promotion, further analysis of existing favorable factors of Minnan culture promotion and the difficulties in the process, and puts forward the corresponding countermeasures from the government, cultural industry, brand building, publicity channels etc.