Abstract: With the development of society, the cultural industries have been developing rapidly because they can not only meet people’s pursuit of spiritual life, but also bring huge economic benefits. And the tourism has become a typical member of them. Based on the microblog information of the tourists from the Chinese mainland, and by using the content analysis, the similarities and differences between the tourism image of Ruisui Pasture in Taiwan and that of Guanshan Pasture in the Chinese mainland were comparatively analyzed, thus to find out the new ideas that would be suitable for the tourism development of pastures in the Chinese mainland.