福建纺织服装外贸企业发展跨境电子商务的对策思考

Countermeasures on the Development of Cross-border E-commerce of Fujian’s Textile and Garment Foreign Trade Enterprises

  • 摘要: 通过分析福建省纺织服装外贸企业跨境电子商务的发展概况,指出福建省纺织服装外贸企业在发展跨境电子商务中遇到的问题,提出提升福建省纺织服装外贸企业的竞争力、改善物流服务、提高交易安全、培养复合型人才的对策建议,以此来促进福建省纺织服装外贸企业跨境电子商务的蓬勃发展。

     

    Abstract: By analyzing the general development situation of cross-border e-commerce of Fujian’s textile and garment foreign trade enterprises, the existing problems faced by the textile and garment foreign trade enterprises in the development of cross-border e-commerce were pointed out. Then, the countermeasures were put forward including increasing the competitiveness of Fujian’s textile and garment foreign trade enterprises, enhancing the logistics service, improving the transaction security, and cultivating the interdisciplinary talents, thus to promote the prosperous development of cross-border e-commerce of Fujian’s textile and garment foreign trade enterprises.

     

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