福州市农产品电子商务发展现状与对策

Development Status of the E-commerce of Agricultural Products in Fuzhou and Its Countermeasures

  • 摘要: 分析福州市农产品电子商务的发展概况及存在问题,并以上海农产品订购平台“菜管家”和福州市“华威菜多多”农产品电商平台为案例进行比较分析,最后提出培养农产品电子商务人才、深化农村金融体系建设、加强农产品物流体系建设、加强农产品标准化和品牌化建设。

     

    Abstract: Abstract: The development status of the e-commerce of agricultural products in Fuzhou and its existing problems were analyzed. Then, by taking Cai Guan Jia, an ordering platform of agricultural products in Shanghai, and Hua-wei Cai Duo Duo, an e-commerce platform of agricultural products in Fuzhou as the cases, a comparison between them was made. Last, the countermeasures were put forward including cultivating the e-commerce talents of agricultural products, deepening the construction of rural financial system, strengthening the construction of agricultural products’ logistics system, enhancing the construction of standardization and branding of agricultural products, etc.

     

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