Abstract: The 21st century is not only the era of knowledge economy, but also the eras of experience economy and creative economy. The industries at all levels have developed with new ideas and patterns from the perspective of creative economy. By combining with the cultural creativity, the agricultural products marketing was re-understood and rethought from the new thinking and perspective of creative economy. Then, the new direction of agricultural products marketing was elaborated by using the theory and method of creative economy, and the feasibility of agricultural products marketing from the perspective of creative economy was explored.