Abstract: The environmental education and scientific research are the important functions of the word heritage scenic areas which are different from that of the ordinary ones, especially in recent years the environmental education has been widely concerned by the academia. By taking the world heritage scenic area, Wuyishan scenic area, as an example, the current situation of the environmental education in Wuyishan scenic area was analyzed, and a questionnaire survey was conducted to analyze the demographic characteristics, travel characteristics, environmental awareness, environmental behavior, experience effect and tourism demand of the tourists in Wuyishan scenic area. Then, the countermeasures were put forward including broadening the propaganda platform, enriching the interpretation system, strengthening the management standardization of tourism environmental education, thus to optimize the environmental education in Wuyishan scenic area.