Abstract: The construction of characteristic towns is the strategic choice of the supply-side structural reform in the new normal economy, and also an important measure to accelerate the transformation and upgrading of industries and promote the economic development. Through carding the development status of characteristic towns at home and abroad, the related foundations of industry and policy for constructing the characteristic towns in Fujian were summarized and analyzed. Then, the countermeasures were put forward from four aspects including strengthening the brand building, upgrading the traditional industries, optimizing the environment of entrepreneurship and innovation, perfecting the government guidance mechanism, thus to provide the path choice for the construction of characteristic towns in Fujian.