Abstract: The method of Data Envelope Analysis (DEA) was used to estimate the efficiency of urban tourism in nine cities of Fujian from 2010 to 2014. The results showed that the overall level of urban tourism efficiency in Fujian has kept a high level, and the trend of it in the nine cities was on the rise in general. However, there were still some cities among them which were not fullly effective. Meanwhile, the regional differences were not obvious, and there were also some intra-regional differences among the nine cities.