Abstract: By taking Anxi Tieguanyin as an example, the main management measures of Anxi Tieguanyin in the four stages including embryonic stage, primary stage, growth stage and mature stage were analyzed in this paper. Based on the analysis, the management measures for tea regional brand were summarized from the aspects such as building the protection system of tea regional brand, giving full play to the role of government, making clear the management subject of tea regional brand and continuously spreading the tea culture, etc.